Naming Your Company, Product or Service Using This Research Will Give You an Edge on Your Competition Artwork

EDGE with Brandon White

The EDGE brings you conversations worth listening that expand your ideas, knowledge and know how.

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Your host, Brandon White, is an entrepreneur with two exits (so far), lots of strikeouts, Amazon best selling author, former venture capitalist, angel investors, early Internet entrepreneur building one of the largest social networking and e-commerce sites of the time and working in Management at AOL.

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EDGE with Brandon White

Naming Your Company, Product or Service Using This Research Will Give You an Edge on Your Competition

October 10, 2022 • Brandon White • Season 2 • Episode 416

0:00 | 16:25

What names work and what names do not.

A study published in the Journal of Marketing that across six experiments, using both observational analyses of real brands and experimental manipulations of invented brands, shows the types of names which improve brand performance and outcomes.

You this episode to help you name your company, product or service.

EPISODE LINKS:

Is Nestlé a Lady? The Feminine Brand Name Advantage
https://www.researchgate.net/publication/348683467_EXPRESS_Is_Nestle_a_Lady_The_Feminine_Brand_Name_Advantage

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